A global outcry against high executive pay packages has put remuneration under the spotlight.
The real question is whether we are paying executives for a job well done, not whether we are paying them too much.
Economic Development Minister Ebrahim Patel, supported by the trade unions, is committed to levelling pay from lowest to highest paid workers, and has suggested putting a cap on executive pay. Much has been made of the Gini coefficient, the income ratio measuring the disparity in pay between highest and lowest paid employees. This is not the right yardstick for determining salary structures.
Companies need to pay top executives for performance. The challenge is: What key drivers are we measuring and how do we measure them? We need to measure performance that guarantees the viability of the organisation in the long term and doesn't simply focus on short-term profits.
Bad leaders can inflict untold damage on an organisation, damage that often manifests itself only long after the executive has left the building. If a CEO delivers solid profits, develops skills and safeguards the future of the company – why should he not get a top package?
Too often, however, there is an adverse relationship between executive remuneration and company performance. We need to reward the right drivers. Instead of the relentless pressure on short-term performance and bottom-line profit, we need additional focus on issues such as safety, welfare of employees, skills development and the long-term sustainability of the company.
In countries across the globe, from the US and the UK through Australia and Japan to South Africa, there have been shareholder revolts over pay increases in the private sector. However, it's not clear yet whether shareholders are taking more accountability and showing a greater commitment to the business, or are simply continuing to demand quick returns, measured in quarterly or six-monthly financial results, in which case any reduction in executive pay could result in increased shareholder profits.
In the UK, pending legislation gives shareholders considerable power. It proposes that shareholders should have an annual binding vote on a company's remuneration policies. These include composition and pay levels for each director, how proposed pay structures reflect and support company strategy, what the performance criteria are and how performance will be assessed. Investors want to know how their money is being spent. Creating a direct link between business strategy and reward is a positive step.
According to the 2012 PwC Executive Directors Remuneration Report, the median increase in the past year for total guaranteed remuneration for executive directors of JSE-listed companies was between 6% and 8% – in line with or slightly higher than the inflation rate.
"This reflects the stringent economic conditions that businesses have faced," says Landelahni director Alan Witherden. "However, bonuses seem to be out of proportion and not commensurate with responsibility and long-term achievement.
The new Companies Act and King III have increased the say of shareholders on how the board rewards company executives, but it is still too early to tell whether this will address golden parachutes, guaranteed bonuses or pay for failure.
We have seen some cases of deferred pay and bonuses as a consequence of non-performance. The question is why is the board awarding them in the first place?
Business Unity SA recently announced it is compiling a code of conduct on remuneration and labour practices that will include 'sacrifices by management'. If management is performing above par, it should receive its due reward. However, if Busa's code of conduct establishes some benchmarks regarding remuneration, that could be very valuable.
In the face of growing scrutiny, transparency around reward policies – particularly in regard to awarding bonuses against performance – is critical.
Ultimately, remuneration levels are market related. Despite the recession, the global shortage of highly-skilled leaders is driving up demand. We are looking at an international market where pay levels far exceed those in South Africa. Let's not drive away SA's scarce leaders and curtail our ability to attract the best talent by putting an artificial cap on earnings.