Mobile continues to play a defining role within the banking sector: There’s no denying that we are operating in a 24-hour society. And it is in this always-on
Time is a valuable currency in the distraction economy: In a world where distractions are in heavy supply and where marketing is in low demand, companies
Wi-Fi is an Answer for Africa: Across Africa demands are changing, access models are changing and consumers are blurring the lines between corporate
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Bridging the gap between social media promises and reality

Bridging the gap between social media promises and reality

South African brands that want to craft successful social media strategies should focus less on the channels that they use to interact with their customers and more on the human values that social media embodies.   That’s according to Mike Stopforth, CEO of South Africa’s social business authority, Cerebra, who…
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The missing link for small businesses
Where is the best place to hide a dead body? Most marketers will tell you it’s “the second page of Google”. No one ever looks there.   Massive shifts in consumer behaviour has meant that businesses are fighting for their customers’ attention online. Users are becoming more sophisticated in the…
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Facebook turned 10 this with February the 4th marking the auspicious occasion.   We reminisce over the world’s leading social network, their remarkable achievements in just 10 years, and take a glimpse at what’s to come from the social media pioneer.   While 2014 is just another year for the…
Three Online Scams to Beware of After the Holiday Season
This article comes after the recent scam on Facebook offering free gift cards from Woolworths and Pick ‘n Pay. This is the perfect time for scammers to be out in full force, after the holiday season, when everyone is strapped for cash.   We have listed three of the biggest…
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3 ways to sabotage your website
I’ve had many clients who are on their third or fourth website overhaul. They’ve spent a ton of money on design and redesign, development and redevelopment. They’ve reinvented their brand voices, hired new online marketers, run PPC campaigns, started tweeting… And it’s still not working. All of these things are…
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The web chat comeback, with more benefits for business

The web chat comeback, with more benefits for business

Web chat, a tool before its time in the 90s, is making a comeback, now offering contact centres a useful alternative channel with a broad range of functionality, says Karl Reed, Chief Marketing & Solutions Officer at Elingo.   When web chat emerged in the late 90s/early 2000s, it did…
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The SA Leader Magazine


In the November issue


Leadership Today - Opportunity and Challenge

Self-Service tools and education combine to reduce the data management skills gap

Five questions to ask before choosing a bank for your business


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