Wi-Fi is an Answer for Africa: Across Africa demands are changing, access models are changing and consumers are blurring the lines between corporate
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Moving to Mobile - Loyalty Programmes in 2014
There is no denying that customer loyalty programmes are big business, especially in the retail sector. In South Africa, the loyalty program market in the past decade swelled to more than 80 programmes, with about 15 million people belonging to a loyalty scheme.1Businesses are happy to reward customers in view…
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Six steps to handling customer complaints
Unhappy customers are bad news for any restaurant, and it only takes one of them to shatter the ambience of a restaurant and to steer many more prospective customers away from you.
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Hyper-Localisation allows for New Marketing Approach
Technology is in a constant state of flux and consumer markets are being redefined, so too our approach to marketing needs redefinition.   Most advertising campaigns start with an insight and the ever-elusive “single minded message”. This insight is often the observation of an astute marketer or drawn from research.…
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How data can deliver results without big budgets
The current hype around "big data" raises the spectre of big budgets to match - but, says Angelina dos Santos-Barrett of Innervation, most retailers can extract far more value from their current data without embarking on expensive specialist projects.   "You don't need to pay a lot money for data…
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Getting into the swing of POPI
Keeping track of the latest version of impending legislation as it makes its way through the South African parliamentary system can be a nigh on impossible task. So prepping your business for upcoming law – such as the Protection of Personal Information (POPI) Bill – can be a challenging and…
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Customer Experience
As the marketplace becomes increasingly crowded with products and services, it is becoming tougher for companies to stand out amidst the noise and clutter. In the past, how you packaged your product or service was of paramount importance, along with the messaging around it. These elements are still critical, but…
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The SA Leader Magazine


In the September issue

Leadership in a changing context

Interview with one of SA’s Young Achievers

While you’re speaking, what’s your body saying?



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