Wi-Fi is an Answer for Africa: Across Africa demands are changing, access models are changing and consumers are blurring the lines between corporate
Social media: changing the face of modern recruitment: There’s no doubt about it, social media has revolutionised recruitment. Whether it is candidates uploading CVs, connecting
The importance of Directors and Officers Liability Insurance in spite of the new Companies Act and King 3: The introduction of The Companies Act No. 71 in 2008 and the subsequent King III Report have
Shortage of Information Security skills in South Africa a cause for concern: The Information Security field is extremely fast moving, however the scarcity of skills in South Africa remain
SA Companies affected by new financial reporting standards on financial instruments: The South African Institute of Chartered Accountants (SAICA) notes that profitability, liquidity, key financial ratios and headline
STOP damaging your personal brand!: You have a personal brand, whether you think about it or not. Your personal brand is what
Tips to ensure mobile safety: Today, we cannot live without our mobile phones. We use our phone as an alarm clock, to
Moving to Mobile - Loyalty Programmes in 2014: There is no denying that customer loyalty programmes are big business, especially in the retail sector. In
Rules of tax governance in the new world: It seems that economic uncertainty will persist for some time and governments will struggle to fund the
Benefits of telematics in cross-border operations: It is no surprise that monitoring cross-border operations can be tricky. A fleet manager not only needs
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Moving to Mobile - Loyalty Programmes in 2014

Moving to Mobile - Loyalty Programmes in 2014

There is no denying that customer loyalty programmes are big business, especially in the retail sector. In South Africa, the loyalty program market in the past decade swelled to more than 80 programmes, with about 15 million people belonging to a loyalty scheme.1Businesses are happy to reward customers in view…
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Six steps to handling customer complaints

Six steps to handling customer complaints

Unhappy customers are bad news for any restaurant, and it only takes one of them to shatter the ambience of a restaurant and to steer many more prospective customers away from you.
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Hyper-Localisation allows for New Marketing Approach

Hyper-Localisation allows for New Marketing Approach

Technology is in a constant state of flux and consumer markets are being redefined, so too our approach to marketing needs redefinition.   Most advertising campaigns start with an insight and the ever-elusive “single minded message”. This insight is often the observation of an astute marketer or drawn from research.…
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How data can deliver results without big budgets

How data can deliver results without big budgets

The current hype around "big data" raises the spectre of big budgets to match - but, says Angelina dos Santos-Barrett of Innervation, most retailers can extract far more value from their current data without embarking on expensive specialist projects.   "You don't need to pay a lot money for data…
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Getting into the swing of POPI

Getting into the swing of POPI

Keeping track of the latest version of impending legislation as it makes its way through the South African parliamentary system can be a nigh on impossible task. So prepping your business for upcoming law – such as the Protection of Personal Information (POPI) Bill – can be a challenging and…
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Customer Experience

Customer Experience

As the marketplace becomes increasingly crowded with products and services, it is becoming tougher for companies to stand out amidst the noise and clutter. In the past, how you packaged your product or service was of paramount importance, along with the messaging around it. These elements are still critical, but…
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New iconic ad from Volkswagen SA

New iconic ad from Vol…

July 16, 2012 , No comments

February 11, 2014 ,

The SA Leader Magazine

Sept14-Cover

In the September issue

Leadership in a changing context

Interview with one of SA’s Young Achievers

While you’re speaking, what’s your body saying?

AN OPEN LETTER TO BOOMER BOSSES EVERYWHERE

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Nokia Asha 503 found in the washroom

Nokia Asha 503 found in the washroom

Primedia Unlimited’s indoor advertising specialists TLC were selected as the Out of Home (OOH) media owner of choice to launch Nokia’s Asha 503 smart phone.   The cost effective smart phone, aimed at the younger market in... Read more

Marketing & Media News - September 18, 2014

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