Mobile continues to play a defining role within the banking sector: There’s no denying that we are operating in a 24-hour society. And it is in this always-on
Time is a valuable currency in the distraction economy: In a world where distractions are in heavy supply and where marketing is in low demand, companies
Finance Divisions need to step up to changing demands: We often convince ourselves that change is only required when something is not working. We all know
Wi-Fi is an Answer for Africa: Across Africa demands are changing, access models are changing and consumers are blurring the lines between corporate
Social media: changing the face of modern recruitment: There’s no doubt about it, social media has revolutionised recruitment. Whether it is candidates uploading CVs, connecting
The importance of Directors and Officers Liability Insurance in spite of the new Companies Act and King 3: The introduction of The Companies Act No. 71 in 2008 and the subsequent King III Report have
Shortage of Information Security skills in South Africa a cause for concern: The Information Security field is extremely fast moving, however the scarcity of skills in South Africa remain
SA Companies affected by new financial reporting standards on financial instruments: The South African Institute of Chartered Accountants (SAICA) notes that profitability, liquidity, key financial ratios and headline
STOP damaging your personal brand!: You have a personal brand, whether you think about it or not. Your personal brand is what
Tips to ensure mobile safety: Today, we cannot live without our mobile phones. We use our phone as an alarm clock, to
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What’s changed in ‘new media’ since 2007?

What’s changed in ‘new media’ since 2007?

In June 2007 I wrote an article based on separating the wheat from the chaff regarding the ‘new media’ that, at the time, were fighting for their share of the advertising pie and delivery in terms of real reach and impact.   For clarity’s sake, the ‘new media’ referred to…
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Proposed Restrictions on Alcohol Marketing Detrimental To Development of Sport & Music In SA

Proposed Restrictions on Alcohol Marketing Detrimental To Development of Sport & Music In SA

The abuse of alcohol is a major social issue in South Africa; road accident statistics, the incidence of domestic violence, and most shockingly, the prevalence of foetal alcohol syndrome confirms this. The cost to the nation is unquestioningly vast. It’s not difficult to understand why the Government believes that the…
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The Rise of the Millennial Consumer

The Rise of the Millennial Consumer

The world is in a constant state of change. Now more than ever before. Daily if not hourly, new technology advances, changing the way we interact and communicate.    The push for constant innovation is giving rise to not just a new way of shopping, but a new consumer and…
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Radio in Africa – Dead?

Radio in Africa – Dead?

Remember the wonderful story about the African gentlemen who learnt to speak English listening to the BBC’s Foreign Service; every few seconds he punctuated his sentence with static?   Does that tale have relevance today? If you were to travel in Africa, would you still find folk clustered around the…
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Google’s major AdWords switch has big implications for SA marketers

Google’s major AdWords switch has big implications for SA marketers

Google has made many sweeping changes to how Google Adwords works since it was launched in 2000. But the introduction of “enhanced campaigns” is one of the largest and most significant changes to the platform we have seen in a number of years.
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Gordon Patterson clarifies the role of media strategists and planners for PDMSA

Gordon Patterson clarifies the role of media strategists and planners for PDMSA

Gordon Patterson, the Group Managing Director of The Starcom MediaVest Group and Chairman of VivaKi South Africa, was recently asked by Print & Digital Media South Africa (PDMSA) to clarify the role of media strategists and planners in the placing of advertisements. Representing the AMF, he presented his views at…
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The Highs and Lows of the ABC’s

The Highs and Lows of …

November 21, 2012 , No comments

The SA Leader Magazine

nov2014cover

In the November issue

EXPERIENTIAL MARKETING 2.0 – SHAPING THE AGENCY OF THE FUTURE

Leadership Today - Opportunity and Challenge

Self-Service tools and education combine to reduce the data management skills gap

Five questions to ask before choosing a bank for your business

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4 Personal Branding trends to consider in 2015

If you think that personal branding is for celebs like George Clooney, or bigwigs like Bill Gates, you need to think again! You are a brand.   So, before you market your company in 2015, you need... Read more

Marketing & Media News - December 10, 2014

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