-Forward Thinking Leaders -

  • 1
  • 2
The truth behind ‘the human truth’ when extending brand identity

The truth behind ‘the human truth’ when…

May 2015

Latest Articles

  • 1
  • 2
  • 3
Emotional bond with customers crucial

Emotional bond with customers crucial

Stakeholders, more often than not, rely on the corporate rep...

The Customer Service Obstacle Course

The Customer Service Obstacle Course

I don’t know if it’s the same for you, but have you ever not...

Place design at the centre of your business for success

Place design at the centre of your business for success

Effective design is not the sole preserve of design agencies...

Categories

  • Advertising (24)
  • Branding (39)
  • CRM & Direct Marketing (16)
  • Customer Service (18)
  • Events (7)
  • Online (40)
  • PR & Communications (45)
  • Sales (18)

The SA Leader Magazine

Digital June 2015 Cover web

In the June issue

Who should care about Maths, Science and Technology?


Developing an Experiential Marketing campaign


The future of mobile network operators


Driving forces behind cloud computing


Subscribe

Stay connected

Media & Marketing Comments

  • Jacques In the final analүsis, a particularly good… By on Monday, 09 February 2015 10:38
    Business growth requires smart marketing (Media & Marketing)
  • real estate dallas There are a number of decisions that… By on Wednesday, 16 April 2014 04:11
    Property24 looks to the future with retro ad campaign (Advertising)
  • facebook events creator,rss feed, automatic creator event facebook,create event, api facebook C# create event, asp.net create event Beneficial information and facts. Happy myself I… By on Thursday, 10 April 2014 09:48
    The Power of the Single-Minded Message (Advertising)

Media & Marketing Tags

brand image Branding call centres communication style customer engagement customer experience customer service ecommerce editing marketing strategy online media Public Relations reputation retail shopping smartphones SMS social media writing
A+ A A-
Emotional bond with customers crucial

Emotional bond with customers crucial

Stakeholders, more often than not, rely on the corporate reputation of a company when they make investment, career, product and other decisions. Reputation is a value signal in the case of incomplete information, says reputation expert Dr Marietjie Theron-Wepener.
Read more... 0
The Customer Service Obstacle Course
I don’t know if it’s the same for you, but have you ever noticed how some companies seem to go out of their way to place obstacles between their customers and great service? I sometimes imagine that there is a special director in charge of creating as much difficulty as…
Read more... 0
The truth behind ‘the human truth’ when extending brand identity

The truth behind ‘the human truth’ when extending brand identity

“We need to be understood. We want to belong. We long to feel special. We crave more control over our lives. We dream of reaching our potential.”
Read more... 0
Place design at the centre of your business for success

Place design at the centre of your business for success

Effective design is not the sole preserve of design agencies or software developers, and organisations willing to place design at the centre of their business can steal the marchon their competitors.Rob Enslin, Lead Consultant for Experience Design at ThoughtWorks, argues the case for developing a design culture to help businesses achieve success.
Read more... 0
The big new risk for business … being KFC’d on social media

The big new risk for business … being KFC’d on social media

Getting a ‘roasting’ from the eye-witness consumer is a growing risk for business now social media can broadcast even the appearance of questionable behaviour. To be more specific, a brand can be ‘KFC’d’.   The danger was recently highlighted by the case of the hosed-down chicken at Braamfontein KFC where…
Read more... 0
Living Brands: How to avoid Marketing's 'Thud Factor'

Living Brands: How to avoid Marketing's 'Thud Factor'

Sadly, for many organisations, marketing is the job of the marketing department.  It operates in its own silo, with very little influence on business strategy or operations.  It raresly has any representation on the board, and without an executive voice, it just becomes a ‘nice to have’.  Marketing strategy gets…
Read more... 0
  • Start
  • Prev
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • Next
  • End
Copyright © 2015 gdmc (Geoffrey Dean Marketing Corporation cc). All rights reserved. Material may not be published or reproduced in any form without prior written permission. Use of this site constitutes acceptance of our Terms & Conditions and Privacy Policy. External links are provided for reference purposes. SALeader.co.za is not responsible for the content of external Internet sites.

Login or Subscribe

Facebook user?

You can use your Facebook account to sign into our site.

Log in with Facebook