Mobile continues to play a defining role within the banking sector: There’s no denying that we are operating in a 24-hour society. And it is in this always-on
Time is a valuable currency in the distraction economy: In a world where distractions are in heavy supply and where marketing is in low demand, companies
Wi-Fi is an Answer for Africa: Across Africa demands are changing, access models are changing and consumers are blurring the lines between corporate
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The rising demand for ethical businesses

The rising demand for ethical businesses

Globally, there is emerging evidence of a trend towards employees entering the working world to seek employment with businesses that demonstrate ethical corporate behaviour, and which support the local communities in which they operate. Global workforce solutions provider Manpower states that an increasing trend among people considering employment opportunities is…
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Getting the Message Right!

Getting the Message Right!

After 15 years of working in the field of internal communications/internal marketing, I have realised that companies are just spending more and more money on the critical task of getting their employees to know, believe and understand their business and its objectives.   Yet after many years of using the…
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Employer branding: Who are you? And what do you stand for?
In today’s business environment, managers are increasingly challenged to achieve the best performance from their employees. Productivity is driven hard and is supposed to be underpinned by innovativeness and creativity, but many argue that this cannot be achieved in a productivity-driven environment. For some, the issue of employer branding seems…
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Internal Marketing Campaigns: Can You Put A Number To It?
Can we create a measure for internal marketing campaigns? That’s the eternal question and it still remains pretty tricky. However, the evolution of the discipline and access to technology by employees has made measurement more possible, if not easier. Where measurement becomes tricksy is in separating out the variables that…
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The SA Leader Magazine


In the November issue


Leadership Today - Opportunity and Challenge

Self-Service tools and education combine to reduce the data management skills gap

Five questions to ask before choosing a bank for your business


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