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Data virtualisation – it’s about business

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Data virtualisation – it’s about business

Data virtualisation is not about IT – it’s about giving decision-makers immediate access to all the relevant information and only the relevant information. Information has become the strategic business advantage; hence how well businesses use the information at their disposal determines how well they perform in an increasingly competitive environment. Simply owning vast amounts of data is not enough. To deliver business value, this data must be instantly accessible to the business decision-maker through a single access point, in formats that are easily understood.


Data virtualisation delivers the solution. This agile data integration approach has matured over the last few years, and now allows organisations to gain more insight from their data, respond faster to ever changing analytics and BI needs and save 50-75% over traditional data replication and consolidation methods. Growing numbers of enterprises are seeing its advantages. Analysts Gartner, TDWI and the BI Leadership Forum have each estimated adoption at around 25% today, with projected growth to 50% within two years.

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Last modified on Wednesday, 20 November 2013 09:54
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