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Building a customer centric business

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Building a customer centric business

In our modern world consumers expect companies to be intelligent and connected, Leopold Malan one of the founding partners at BrightRock insurance discusses with Geoffrey Dean, Publisher of The SA Leader, how BrightRock designed its systems and material in a very conscious effort to “debunk the gumpf” and to build products and systems that work for the customer, not just the company.

Last modified on Wednesday, 04 June 2014 08:52
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Published in Media & Marketing
Tagged under
  • customer experience
  • business models
  • Business Intelligence

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