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Jenny Moore discusses the findings of the Brand Enagagment Survey

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Jenny Moore discusses the findings of the Brand Enagagment Survey

Jenny Moore, Group Head of Business Development and Innovation at Yellowwood, discusses the 2012 Brand Engagement Survey. Jenny talks to Geoffrey Dean from TheSALeader about:

  • the sample used and how the survey was conducted,
  • why is brand engagement important when considering shopper behaviour,
  • how in-store touch points impact on brand engagement (or the other way round),
  • the use of location-based advertising in South Africa,
  • how brands are using online and social media to engage with customer effectively, and
  • advice for brands within the different brand engagement levels

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Last modified on Wednesday, 19 September 2012 11:57
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