Business people around the globe still prefer dealing with those they know, like and trust! Networking isn’t about taking advantage of business friends or coworkers to get ahead. For me networking and business building is all about relationship building.
I recently shared the following story with an executive who was asking me about the importance of networking: When John became the production manager and a board member of a pharmaceutical company, improving his network was the last thing on his mind. Like most executives the main problem he faced was time. Where would he find the hours to guide his team through a major upgrade of the production process and then think about strategic issues like expanding the business? The only way he could carve out time and still get home to his family at a decent hour was to lock himself — literally — in his office.
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