Another decade of “more of the same" in CEO roles: SA’s top management is set for at least another decade of slow transformation, with very few new
Boosting Your Return On Your Human Capital investment: Given that the sole differentiator for most companies today is customer service, staff must be any organisation’s
SCA judgment stops lawyers flocking to CCMA: The Labour Relations Act allows legal representation at CCMA. However, the CCMA rules limit such representation in
The broadcasters’ skills gap – too much IT, not enough media: Convergence has revolutionised the ICT space, enabling new technologies to be offered more affordably over IP, and
Leveraging knowledge for a competitive edge:  What are value added services and how can smart retailers can use this to thrive in a
Car Dealers have multiple car sites at their disposal…which one is right for you?: The digital revolution has meant that numerous online publishing companies are building trader platforms that allow dealers
The Rise of the Millennial Consumer: The world is in a constant state of change. Now more than ever before. Daily if not
Ethics in the Workplace: Whenever we think of ‘ethics in the workplace’, we inevitably think of all the things we could
Bringing brand into the boardroom: It’s time for marketers to make the shift from event dollies to boardroom ambassadors   Let’s face it; marketing
Having their cake and eating it – how operators benefit from VoIP (and you don’t): Voice over Internet Protocol (VoIP) offers proven quality under the right conditions (managed access makes a big
A+ A A-
Gordon Patterson clarifies the role of media strategists and planners for PDMSA

Gordon Patterson clarifies the role of media strategists and planners for PDMSA

Gordon Patterson, the Group Managing Director of The Starcom MediaVest Group and Chairman of VivaKi South Africa, was recently asked by Print & Digital Media South Africa (PDMSA) to clarify the role of media strategists and planners in the placing of advertisements. Representing the AMF, he presented his views at…
Read more...
The Highs and Lows of the ABC’s

The Highs and Lows of the ABC’s

Gordon Patterson, Group MD of the Starcom MediaVest Group (SMG) and Vice Chair of the ABC’s takes a look at the health of the print industry.     Times remain tough in the print industry. Current GDP projections indicate that we will achieve a 2.5% GDP growth albeit that CPI…
Read more...
How local knowledge keeps Junk Mail ahead in the classifieds market

How local knowledge keeps Junk Mail ahead in the classifieds market

South Africa's media dynamics are unlike those anywhere else – and it's this knowledge of the local market that has enabled the Junk Mail stable to stay ahead of its online and print competitors.While Junk Mail's future is online, there is still a huge and lucrative market for print publications…
Read more...
  • Random
  • New
  • Popular
Saatchi & Saatchi Uses ‘Art of Distraction’ for Operation Smile Campaign

Saatchi & Saatchi …

July 05, 2012 , No comments

New research provides proof that Olympic sponsorship works

New research provides …

July 19, 2012 , No comments

Advertising is going places thanks to mobility

Advertising is going p…

February 06, 2013 , No comments

Leveraging knowledge for a competitive edge

Leveraging knowledge f…

October 22, 2013 , No comments

Car Dealers have multiple car sites at their disposal…which one is right for you?

Car Dealers have multi…

October 22, 2013 , No comments

The Rise of the Millennial Consumer

The Rise of the Millen…

October 22, 2013 , No comments

The SA Leader Magazine

Cover sml

In the October issue

On leadership: Your next 10 moves; think carefully!

Ethics in the workplace

The broadcasters’ skills gap – too much IT, not enough media

Boosting Your Return On Your Human Capital investment

Subscribe

News Headlines

Prev Next

Delicous Festival to become a biannual Event

Delicous Festival to become a biannual Event

Interest in festival from as far afield as New Zealand Described as the music festival for food lovers or a food festival for music lovers, the Delicious Festival has drawn interest from both Cape Town and... Read more

Marketing & Media News - October 16, 2013

Copyright © 2013 gdmc (Geoffrey Dean Marketing Corporation cc). All rights reserved. Material may not be published or reproduced in any form without prior written permission. Use of this site constitutes acceptance of our Terms & Conditions and Privacy Policy. External links are provided for reference purposes. SALeader.co.za is not responsible for the content of external Internet sites.

Login or Subscribe