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The real Africa is not English, nor French, nor Portuguese

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A few of the languages spoken in Africa A few of the languages spoken in Africa

As more and more companies line up to enter Africa, the world’s second most populous continent with a rising middle class of more than 300 million, companies with language localisation strategies will enjoy early-mover advantage.


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Last modified on Wednesday, 27 February 2013 12:19
Read 874 times
Published in PR & Communications
Tagged under
  • language
  • African language
  • Africa expansion
Ian Henderson

Ian Henderson

Ian Henderson, Chaiman and Chief Technical Officer, is the founder of Rubric and oversees the process of creating a better localisation experience for Rubric’s clients. Ian combines a deep knowledge of globalisation issues with an equally deep understanding of technology and distributed team management. Ian’s opinion is often reported throughout the localization industry and has appeared in Multilingual Computing & Technology and Software Business. Prior to joining Rubric, Ian worked in a variety of management and engineering positions at Siemens (Germany), Expert Software and Phoenix Software (New Zealand) and Berlitz (England).

Website: rubric.com/za

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