Business coaching, life coaching and executive coaching are the new buzz words streaking across South Africa’s corporate landscape. But what exactly are these development programmes and what are the implications for HR practitioners?
Wikipedia defines coaching as:
A training or development process via which an individual is supported while achieving a specific personal or professional competence result or goal. 1
Although a fairly new concept in South Africa, it began in the USA around the 1980’s, when accountant, Thomas Leonard found that many of his clients who were coming to him for financial advice, were actually looking for assistance in a broader direction. He established the International Coach federation in Houston, Texas assisting his clients to find suitable coaches.
As HR practitioners we all know the challenges of keeping our workforce motivated and productive, finding the right fit for the position, and moving employees in and out of the organisation. But with the limiting labour laws and our penchant for conflict avoidance, these aspects often become the worst facets of our daily work lives.
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