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Crafting a successful employee value proposition

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Crafting a successful employee value proposition

If the phrase ‘employee value proposition’ has you running for the hills, relax, this essential but easy-to-compile plan is not as intimidating as it sounds.


An employee value proposition (EVP) is quite simply the exchange or transaction that occurs between employer and employee; the ‘give’ and the ‘get’ between the company and its staff. It details the experiences that are offered by the employer in exchange for quality performance and productivity from its people.


Contrary to what many people think, an EVP is not a feel-good employer branding exercise. Rather, it is a vital tool that has a direct, and very real, impact on employees’ level of engagement, which in turn directly affects productivity and business success.


Every company has an EVP, even if it has not yet been formally defined and communicated. By recognising this, employers have the opportunity to be deliberate in articulating their EVP and maximising it to attract, retain and engage their employees as well as prospective employees.

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The SA Leader Magazine


In the March issue


Publicity boosts trade – so don’t skimp on your public relations

Crafting a successful employee value proposition

Corporate responsibility reporting is now a standard business practice worldwide


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