Millionaire to Billionaire conference 26 April 2014
A+ A A-

Ignore customers and lose business… but for real stupidity try email Featured

Rate this item
(1 Vote)
Ignore customers and lose business… but for real stupidity try email

Every opportunity to communicate with customers is an opportunity to build volumes and profit. Maximising the communication opportunity is therefore a business imperative.

Or is it?

Many companies that migrate to email communication, leave their business sense behind, along with their sense of basic courtesy.

In the electronic age, a new rule has emerged for service-challenged companies:

To upset individual customers, simply ignore them; but to give offence to thousands, try email instead.

Email is not the best medium for customer communication. Many forms of rudeness are associated with it.

Most businesses know they should not send spam and should keep emails short. Some even appreciate that careless use of capitals and exclamation marks can irritate customers. Baffling abbreviations are also annoying.

However, an even greater irritation often goes unrecognised – the ‘No-Reply’ email.

Subscribe content preview

To continue reading: Log-In above or Subscribe now.

Want the full story?

The SA Leader Magazine Cover


Get The SA Leader  the way you want it

  • One Year Digital Subscription - R320
  • 10 Issues Print Subscription - R580
  • One Year All Access - Just R900  Best Deal!
    Print Magazine + Digital Edition + Subscriber-only content on

If you are already a subscriber, please Log-In using the Log-In button found on the top right of the site!

click here
Last modified on Wednesday, 26 March 2014 17:23
Aki Kalliatakis

Aki Kalliatakis runs The Leadership LaunchPad, a business focused on customer loyalty and radical marketing that he founded in 1989. He helps companies to implement customised service and loyalty strategies and lectures at executive development programmes for a number of business schools of both local and international universities, though he believes practical ideas are more important than academic theory. He adds value at training programs in Africa and around the world.


Social Profiles

Login to post comments

The SA Leader Magazine


In the April issue

Exclusive Interview: UK Dragons Den Judge James Caan


Ignore customers and lose business… but for real stupidity try email

Building a brand across the continent


Copyright © 2014 gdmc (Geoffrey Dean Marketing Corporation cc). All rights reserved. Material may not be published or reproduced in any form without prior written permission. Use of this site constitutes acceptance of our Terms & Conditions and Privacy Policy. External links are provided for reference purposes. is not responsible for the content of external Internet sites.

Login or Subscribe