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WesBank sets out to inform and educate customers

In a bid to help its customers – particularly first-time private car buyers – to better understand the ins and outs of vehicle financing, WesBank has embarked on a customer education campaign.


“People don’t like to admit it, but vehicle finance is a subject that they often do not know enough about before embarking on a vehicle purchase,” says Rudolf Mahoney, head of research at WesBank.


With this initial six month campaign WesBank aims to help people who are entering the vehicle market for the first time to be better informed and therefore make the right decisions the first time, ultimately saving them time, money and potential trouble down the line.


“If customers understand the basics, such as how vehicle finance works, how to budget for a car purchase, as well as what other costs are associated with owning a car they are better able to make informed decisions.  Ultimately this will improve the likelihood that their application for financing will be successful.  ,” says Rudolf.


As this campaign aims to educate customers, WesBank wants to know what their customers would like to know from them and encourages customers to log onto their facebook page to post any questions they may have about vehicle financing.  They can also send them via Twitter, by hash tagging them #WesBankHowTo.  WesBank will monitor these questions and answer them during the course of the campaign.


WesBank will also be participating in a weekly show on Metro FM with Thato Mataboge every Monday at 11:15 where they will discuss various aspects of vehicle finance and answer questions from the public.


The SA Leader Magazine

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