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The Brand Book

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The-Brand-BookHow to build a profitable brand - fast, effectively and efficiently

 

A great read for both avid marketers and new brand owners.

 

The book offers the avid marketer great insight into where they may be missing the mark with their efforts, giving a refresher in some cases while opening your mind to avenues that may have been missed the first, second or possibly even third time round.

 

For the new marketer and brand owner it give insight into what some of the greatest names in South African marketing landscape have done in the past and through their learning open your mind to what you can apply to your own brand. Providing guidance on what you should be considering when building your brand.

 

The book is not written as a text book and is quite an easy read, so you should be able to enjoy the book without feeling like you have returned to college.

 

You can purchase the book from Jacana Media at www.jacana.co.za or from Kalahari.com

Additional Info

  • Recomended Retail Price: R164.16
  • Publisher: Stonebridge Books
  • Book Author/s: Dr Thomas Oosthuisen
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