Mobile advertising like branded vehicles by Brandyourcar.com, naturally boost traditional media reach and frequency of communication messages to consumers, as has been demonstrated for mobile operator Cell C.

 

“Advertisers and media agencies often look for the ‘natural’ fit on media communication platforms to any ad campaign,” says Brandyourcar.com’s Jeff Ostrom, “The latest Cell C campaign ‘Supacharge’ is an excellent example of the media platform fitting the advertised brand because the mobility of a car provides the natural fit for mobile.”

 

Targeting the LSM 6-8 base and prepaid mobile users for a period of six months, the Cell C ‘Supacharge’ campaign creative will adorn vehicles travelling within the Johannesburg, Cape Town and Pretoria CBD’s. Additionally, drivers of these vehicles were required to visit surrounding townships to increase brand awareness.

 

“Drivers become instant brand ambassadors,” says Ostrom, “they are able to communicate the deals and value offered by Cell C while handing out brand collateral. Social media is also employed to extend the retail messaging and testament to the ‘Supacharge’ value.”

 

As an added benefit to consumers, Cell C starter packs are distributed and to comply with legislation, RICA’ed immediately.

 

“We feel that the branded vehicles provide an ongoing link between the traditional media platforms whilst being a constant reminder to consumers of what they have already seen on television and in print. This has a multiplying effect on the natural frequency of any ad campaign,” concludes Ostrom.

 

Driver Precious Maogi thinks it’s a great campaign. “I’m really proud to be a part of it and my family members are even porting to Cell C as a result of the campaign. I’ve also been approached in shopping malls with people wishing I had SIM cards for them! It’s been great.”

 

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