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Tuesday, 06 May 2014 10:16

Let’s simplify jargon and gobbledygook

Let’s simplify jargon and gobbledygook

It’s everywhere — in business, in government in organisations.


What’s scary is that 26% of executives admit to using expressions they don’t understand in meetings. And another research report showed that the thing people dislike most in their jobs is jargon.


The worst organisations for jargon:

  • Law
  • Financial services
  • IT
  • Science and medicine
  • Government

Organisations spend a lot of money on websites and emails with information that many people simply can’t understand.


It’s estimated that poor communications account for as much as 40% of the total costs of managing all business transactions.


The hidden costs of gobbledygook

Gobbledegook wastes time and money. Difficult documents and emails take longer to read and understand.

Published in PR & Communications
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