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How will POPI change the face of retail?: With the soon to be law Protection of Personal Information (POPI) bill, retailers have to be prepared
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How to write effectively

How to write effectively

20 November 2013

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How will POPI change the face of retail?

How will POPI change the face of retail?

With the soon to be law Protection of Personal Information (...

3 ways to sabotage your website

3 ways to sabotage your website

I’ve had many clients who are on their third or fourth websi...

How to write effectively

How to write effectively

In business we spend much of our time reading or writing. Bu...

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Felix Erken

Felix Erken

Felix Erken is the MD and Co-owner of Junk Mail, the largest local classifieds exchange in South Africa. He was involved in the launch of Auto Trader and ran it as MD a year later and from that propelled on as MD of Junk Mail Publishing Group. His agility and tenacity ensured Junk Mail's early adoption from purely traditional print to include digital and mobile platforms to ensure his customers were best served, no matter where they were or how demanding the digital rules. Junk Mail launched mobile offerings as early as 1999.

The Junk Mail stable includes the flagship sites JunkMail and JobMail, as well as AutoMart, TruckandTrailer, FreePropertyAds, Lovemail and machinery sales site Mascus. It recently extended its digital footprint into East and West Africa. In print, there are three regional editions of Junk Mail, Cape Ads, JobMail and four vehicle sales publications,

A member of SA's cellular networks WASPA (Wireless Applications Service Provider Association), a recognised and valued member of the ICMA (International Classified Media Association) and the INMA (International Newsmedia Marketing Association) Junk Mail consistently ranks 5th largest South African mobisite publisher in the DMMA rankings.

Junk Mail today is unquestionably the leading digital classifieds portal in South Africa and is committed to pioneering the future of classifieds.

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Car Dealers have multiple car sites at their disposal…which one is right for you?

Tuesday, 22 October 2013 10:52 Published in Online
Car Dealers have multiple car sites at their disposal…which one is right for you?

The digital revolution has meant that numerous online publishing companies are building trader platforms that allow dealers to sell cars online – but with so many to choose from, how does one decide which is best for your company?

Classified advertising gets a boost from the mobile generation

The classified advertising business is busier than ever before, with new mobile channels bringing a younger audience to a well-established marketplace.


Offering users their choice of print, web or mobile access to the same large database of classfied ads has boosted traffic substantially. Ten years ago we thought we were doing well running 35,000 ads a month. Now we’re easily doing double that number.


There’s a generational shift in the media that people prefer. The 20-somethings who enjoyed Junk Mail in print when it launched in the 1990s have now partly moved to the web, but their grown-up children prefer to buy and sell via their mobile phones. It’s still the same experience at heart, just through a different medium.


South Africa is a very classifieds-friendly market. In some wealthier countries people tend to give their old stuff away. Here we have a large middle class of people who on the one hand want to make some extra cash from stuff they don’t need or want anymore, and on the other hand really enjoy a bargain. Classified ads fill a real need.


It’s in some ways a form of entertainment. There’s a strong community around Junk Mail and people are very loyal to the brand. There’s a certain element of trust built up. Here’s a typical story: A friend bought a used dartboard on Junk Mail from someone in another town and accidentally overpaid by R50. He told the seller to include the change with the dartboard when he mailed it – and sure enough, the dartboard arrived with a R50 note taped to the back. There’s a feelgood element to these interactions that keeps people coming back.


The popularity of classified advertising and the relative ease of setting up an online platform also means there is lots of competition. A lot of entrepreneurs look at it and think it will be easy to do. Fortunately size really does count in this business: The bigger your user base, the more likely it is that each advertiser will make a successful sale, and the more attractive your community is. At Junk Mail we plan to make the most of our advantage.

Online recruitment leaves no room to hide for CV liars

Inaccurate CVs are a perennial problem for recruiters -- but, savvy HR practitioners and recruitment consultants are increasingly turning to social media for a solution.

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The SA Leader Magazine

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In the November issue

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Media & Marketing Comments

  • Ann Druce This all makes sense, but the starting… Written by Ann Druce on Tuesday, 26 February 2013 12:39
    Taking Your Small Business Social (Online)
  • Ann Druce I agree entirely. The communication is only… Written by Ann Druce on Wednesday, 17 October 2012 16:01
    The message was lost in the title, I think. (PR & Communications)

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