Mobile continues to play a defining role within the banking sector: There’s no denying that we are operating in a 24-hour society. And it is in this always-on
Time is a valuable currency in the distraction economy: In a world where distractions are in heavy supply and where marketing is in low demand, companies
Finance Divisions need to step up to changing demands: We often convince ourselves that change is only required when something is not working. We all know
Wi-Fi is an Answer for Africa: Across Africa demands are changing, access models are changing and consumers are blurring the lines between corporate
Social media: changing the face of modern recruitment: There’s no doubt about it, social media has revolutionised recruitment. Whether it is candidates uploading CVs, connecting
The importance of Directors and Officers Liability Insurance in spite of the new Companies Act and King 3: The introduction of The Companies Act No. 71 in 2008 and the subsequent King III Report have
Shortage of Information Security skills in South Africa a cause for concern: The Information Security field is extremely fast moving, however the scarcity of skills in South Africa remain
SA Companies affected by new financial reporting standards on financial instruments: The South African Institute of Chartered Accountants (SAICA) notes that profitability, liquidity, key financial ratios and headline
STOP damaging your personal brand!: You have a personal brand, whether you think about it or not. Your personal brand is what
Tips to ensure mobile safety: Today, we cannot live without our mobile phones. We use our phone as an alarm clock, to
  • Home
  • /
  • Media & Marketing
  • 1
  • 2
Time is a valuable currency in the distraction economy

Time is a valuable currency in the…

02 December 2014

  • 1
  • 2
  • 3

Latest Articles

  • 1
  • 2
  • 3
Service delivery is more important to customers than discounts

Service delivery is more important to customers than di…

In an era when companies are fighting over prices and reward...

Time is a valuable currency in the distraction economy

Time is a valuable currency in the distraction economy

In a world where distractions are in heavy supply and where ...

Expect bigger, angrier consumer backlash, says service fundi

Expect bigger, angrier consumer backlash, says service …

South Africa’s Great Consumer Backlash has only just begun a...

A+ A A-
Service delivery is more important to customers than discounts

Service delivery is more important to customers than discounts

In an era when companies are fighting over prices and reward mechanisms, many businesses are ignoring what the customer really wants. Ovations Groups’ Practice Lead for Service Delivery, Nico de Nysschen, says the answer is right in front of them.   According to business consulting firm Lee Resources Inc., 91%…
Read more... 0
Time is a valuable currency in the distraction economy

Time is a valuable currency in the distraction economy

In a world where distractions are in heavy supply and where marketing is in low demand, companies need to start thinking about consumers' time and attention as a form of currency.   That’s according to Katharina Scholtz, Knowledge Director at Red & Yellow. She says that companies that want to…
Read more... 0
A banner taken out by an irate Cell C customer

Expect bigger, angrier consumer backlash, says service fundi

South Africa’s Great Consumer Backlash has only just begun and can be expected to get bigger and angrier if nothing is done. Should service standards get worse, undeclared ‘war’ could erupt, with consumers becoming increasingly antagonistic.
Read more... 0
Moving to Mobile - Loyalty Programmes in 2014

Moving to Mobile - Loyalty Programmes in 2014

There is no denying that customer loyalty programmes are big business, especially in the retail sector. In South Africa, the loyalty program market in the past decade swelled to more than 80 programmes, with about 15 million people belonging to a loyalty scheme.1Businesses are happy to reward customers in view…
Read more... 0
Building the Next-Generation Retail Operating Model

Building the Next-Generation Retail Operating Model

Five Things Every Retail CEO Needs to Know   For many decades, a retail organisation’s success or failure hinged upon its ability to react to market conditions. However, today, the velocity of disruption to retail markets is coming at such a pace that not even the fastest level of reactivity…
Read more... 0

"Marketing needs to continually re-invent itself if it wants to retain the 'X' Factor" - Part 2

In Part 1 of this article on the ‘re-invention of marketing’ (published in the June 2014 issue), the first five points in a series of paradigm shifts in marketing were unpacked. The changes were considered against a backdrop of how they can serve as a way forward for the industry…
Read more... 0
  • Start
  • Prev
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • Next
  • End

The SA Leader Magazine

nov2014cover

In the November issue

EXPERIENTIAL MARKETING 2.0 – SHAPING THE AGENCY OF THE FUTURE

Leadership Today - Opportunity and Challenge

Self-Service tools and education combine to reduce the data management skills gap

Five questions to ask before choosing a bank for your business

Subscribe

News Headlines

Prev Next

4 Personal Branding trends to consider in 2015

If you think that personal branding is for celebs like George Clooney, or bigwigs like Bill Gates, you need to think again! You are a brand.   So, before you market your company in 2015, you need... Read more

Marketing & Media News - December 10, 2014

Media & Marketing Comments

Media & Marketing Tags

advertising spend brand image call centres communication style creativity customer engagement customer experience customer service ecommerce editing Google innovation marketing strategy mobile mobile apps newspapers Online commerce online media online transactions Public Relations reputation retail shopping smartphones SME SMS social media tablets writing
Copyright © 2014 gdmc (Geoffrey Dean Marketing Corporation cc). All rights reserved. Material may not be published or reproduced in any form without prior written permission. Use of this site constitutes acceptance of our Terms & Conditions and Privacy Policy. External links are provided for reference purposes. SALeader.co.za is not responsible for the content of external Internet sites.

Login or Subscribe