-Forward Thinking Leaders -

The SA Leader Magazine

Digital September 2015 Cover

In the September issue

How to recruit through Social Media

Uber yourself before you get Kodaked

POPI and Medical Practices

Leading and staying focus


Marketing Articles

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Corporate Social Responsibility makes good business sense

Corporate Social Responsibility makes good business sense

Corporate social responsibility needs to be strategically thought out in order t... Read more

Place design at the centre of your business…

Place design at the centre of your business for success

Effective design is not the sole preserve of design agencies or software develop... Read more

The Customer Service Obstacle Course

The Customer Service Obstacle Course

I don’t know if it’s the same for you, but have you ever noticed how some compan... Read more

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Saatchi & Saatchi Synergize Wins Global Business for P&G Brands

South African based digital search marketing specialist, Saatchi & Saatchi Synergize, has been appointed global search marketing provider for P&G’s Ariel detergent brand, for 25 countries. 


The agency has also been appointed to handle YouTube management for P&G’s Olay brand for North America and Greater Europe (UK, Germany, Spain) and part of the global search orientated team for the Head & Shoulders brand.


Under the scope of work secured, the agency will deliver global search and analytics for Ariel and community management and optimisation.


“Ariel has dubbed 2015/16 the year of ‘Winning at Search’ with Synergize appointed as the spear point for this digital charge, objectives being to build a solid content and content optimised base for Ariel, whilst expanding platform reach and driving engagement, subscribership and brand loyalty,” says Saatchi & Saatchi Synergize CEO, Shaune Jordaan.


“We were appointed because of our expert skillset, offering services comparable to any leading global digital and search marketing agencies and being competitively priced because of our production centre location.”


Jordaan points out that as part of the Saatchi & Saatchi network, his agency will work hand-in-hand with Saatchi & Saatchi Budapest on these brands, creating a unified Saatchi offering that ensures all touch points are being effectively serviced.


“Being appointed to lead these brands within their respective scopes places Synergize as a global player in the digital performance field, broadcasting our expertise globally and highlighting the growing pre-eminence of digital and media within the advertising industry,” he adds. 

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