In the September issue
How to recruit through Social Media
Uber yourself before you get Kodaked
POPI and Medical Practices
Leading and staying focus
The SA Leader Magazine
Marketing Articles
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Navigating The New Marketing Landscape
Consumers navigate expertly from Facebook, to their blog on Tumblr, to their mob... Read more
Why are they so against what Customers want?
How can an administration that started out with the world’s greatest slogan – Po... Read more
To become a great leader, you must become…
You can’t become a great leader, if you can’t speak well. It’s no coinc... Read more
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Time is a valuable currency in the distraction economy
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Corporate Social Responsibility makes good business sense
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Place design at the centre of your business for success
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FPB Multimedia Policy well-intentioned but threatens Freedom of Speech
Darryl Bernstein, Partner in Dispute Resolution of Baker & McKenzie South Africa says that the policy may be well-intentioned, however, will have unintended consequences regarding freedom of speech in South Africa. Read more
September 16, 2015
Cinemark walks away a winner at the 2015 MOST Awards
The 2015 MOST Awards, designed to recognise exceptional media agency and media owner sales teams, kicked off with a bang at the University of the Witwatersrand with Cinemark announced as the winner of the Best... Read more
September 11, 2015
Jumpstart your brand
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September 07, 2015
Reinventing retail at Beyond Retail 2015
Beyond Retail is back and this year it promises to deliver even more valuable insights. UCS Solutions – South Africa’s preeminent systems and services company, and a leading provider of business process optimisation and technology services and solutions... Read more
September 01, 2015
Make an impact on Small Business Friday
South Africans across the country are encouraged to show their support for small businesses through the new Shop Small Business and Small Business Friday movement – an initiative by the National Small Business Chamber (NSBC)... Read more
August 26, 2015
Social media customer care - who’s job is it?
Best practice tips for any business handling social media queries as part of the customer care process, by Bruce von Maltitz, Director of1Stream. Read more
August 25, 2015
Expos – not just for show
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August 25, 2015
Eurobest Opens for Entries
eurobest Jury Presidents Announced Awards open for entries with two new categories: Healthcare and Creative Effectiveness Read more
August 21, 2015
7 quick hints for using Periscope
Periscope, Twitter’s new Live Video Streaming App, opens a world of opportunity. Here’s a few hints and tricks for using Periscope to the best of its abilities. Read more
August 20, 2015
Stakeholder Day showcases how corporates and entrepreneurs are building a…
The Hope Factory, a reputable Enterprise and Supplier Development Non Profit Company is bringing corporates and entrepreneurs together during a Stakeholder Day at the Summerstrand Hotel in Port Elizabeth.The Hope Factory, part of the Nation... Read more
August 14, 2015
Bridging the gap between creative and business
A UCT Graduate School of Business programme - a first of its kind in South Africa and designed specifically with creatives in mind will bridge the much-needed gap between creative professionals and business. Read more
August 11, 2015
Saatchi & Saatchi Synergize Wins Global Business for P&G Brands
South African based digital search marketing specialist, Saatchi & Saatchi Synergize, has been appointed global search marketing provider for P&G’s Ariel detergent brand, for 25 countries. Read more
August 06, 2015
VIDI calls for local content submissions
VIDI has called on both professional and amateur producers of local video content to submit their work via the VIDI website for possible inclusion in the video-on-demand (VOD) service's South African content selection. Read more
August 04, 2015
What customers want
Study shows customer experience will overtake product and price as a key brand differentiator by 2020 Read more
July 30, 2015
Megatrends: Threats or Opportunities?
While businesses continually have to adapt and adjust to trends and challenges on a daily basis, many of these shifts take place on a local or regional scale. There are, however, what research group Frost... Read more
July 29, 2015
Eurobest Delegate Registration Opens and Creative Basecamp Launched
Cinemark, the local representatives of Cannes Lions and its affiliates, are passionate about both great film and advertising making this the perfect synergy to bring you the latest information from the world’s premier advertising festivals. Read more
July 29, 2015
South Africa’s top performing brand on Facebook is Jameson Irish Whiskey with a total Interaction Engagement Score of 159%. It is followed by credit card Visa in second position (124%) while retail chain Edgars ranks...
July 27, 2015
67 Minutes Initiative Launches to Connect Givers and Charities on…
67minutes, a new online platform aimed at supporting the Mandela Day initiative, to easily connect charities and organisations with those who want to give help, has launched just in time for Mandela Day. Read more
July 16, 2015
Excellerate Brand Management will take shoppers’ experiences at SA malls…
Excellerate Property Services has launched a new company, Excellerate Brand Management, which is set to take shopping malls, and our entire retail experience as consumers, into the future. Read more
July 15, 2015
Innovation the key to continued business success
Volatile business landscapes, unpredictable markets, complexity and competition are just some of the drivers that keep business leaders searching for innovative ways of doing business. Read more
July 13, 2015
Digital marketing is a key weapon in the executive business…
There’s no denying that the world is rapidly shifting from traditional to digital and, together with other global marketing audiences, South Africans are relying progressively more on digital content on a day to day basis.... Read more
July 08, 2015
Cannes Lions Announces Final Winners
Cinemark, the local representatives of Cannes Lions and its affiliates, are passionate about both great film and advertising making this the perfect synergy to bring you the latest information from the world’s premier advertising festivals. Read more
June 29, 2015
Richard Curtis & Sir John Hegarty to Unveil ‘First Ever…
Cinemark, the local representatives of Cannes Lions, its affiliates and member of SAWA, are passionate about both great film and advertising making this the perfect synergy to bring you the latest information from the festivals... Read more
June 24, 2015
Greatstock secures rights to use ‘Rumble in the Jungle’ footage…
To break through the sea of advertising clutter, a television commercial needs an amazing story or legendary characters – or both. Sanlam’s new Wealthsmiths commercial takes viewers back to the scene of ‘The Rumble in the Jungle’, vividly recounting the... Read more
June 18, 2015
Unlocking Customer Equity with Valuable Content
Since when did advertising ever retain customers? The age of intrusion has conditioned marketers into believing that bombarding consumers with annoying, pushy and often irrelevant messages will create the promise of healthy sales. In fact... Read more
June 13, 2015
Record Entries into Cannes Lions
Over 40,000 submitted across the Festival Cinemark, the local representatives of Cannes Lions and its affiliates, are passionate about both great film and advertising making this the perfect synergy to bring you the latest information from... Read more
June 11, 2015
Brands that have grown by connecting with African attitudes
In our recently released white paper, African Attitudes: Marketing beyond the numbers, we explore the most prevalent attitudes of consumers across the continent and offer the psychographic segments that marketers will encounter in every African market... Read more
June 11, 2015
Agency challenges the confines of conventional job hiring
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June 05, 2015
SAB Foundation Social Innovation Awards (entries close 01 June 2015)
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May 21, 2015
SA organisations need a special brand of project manager to…
Business-focused project management can help business extract more value from their projects in tough times. Read more
May 19, 2015
VIDI Partners with Vodacom & Samsung-App ONTV for Greater Viewing…
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May 18, 2015
Calling all entrepreneurs
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May 14, 2015
Rethink your role as a marketer and fast!
The growing complexity of the marketing role places a huge burden on marketing leaders. Quinton Pienaar, CEO of Agilitude, a Salesforce reseller in Africa, and a customer experience evangelist, says that it is very clear... Read more
May 12, 2015
GIBS Annual CareerExpo aimed at both learners and educators expected…
The Gordon Institute of Business Science (GIBS) will once again be hosting its annual GIBS CareerExpo on Saturday, 9 May at its Illovo campus in Sandton. To be held in partnership with MTN, the CareerExpo... Read more
May 07, 2015
VWV Selects New Group of Students for Phakama Class of…
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May 07, 2015
Nominate successful business women for the Businesswoman of the Year…
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April 23, 2015
The Matrix, The Mummy and much, much more on VIDI…
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April 20, 2015
Retailers Investing Heavily in Omni-Channel Selling — But Where Are…
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Deadline for 2015 Cinemark Young Lions competition looms
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March 30, 2015
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March 23, 2015
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Lions Innovation to explore data, tech, ideas…and space
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Eight South African creatives take their expertise to the judging…
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Richard Curtis & Sir John Hegarty to Unveil ‘First Ever Global Cinema Ad Campaign’ at Cannes Lions
- Details
- Category: Marketing & Media News
- Created on Wednesday, 24 June 2015 12:36
- By Cinemark
Cinemark, the local representatives of Cannes Lions, its affiliates and member of SAWA, are passionate about both great film and advertising making this the perfect synergy to bring you the latest information from the festivals and SAWA.
The Cannes Lions International Festival of Creativity, which started on Sunday, will this year welcome advertising legend and BBH founder Sir John Hegarty, and celebrated filmmaker and humanitarian Richard Curtis, as they unveil details of the creation and distribution of the First Ever Global Cinema Ad Campaign.
In September 2015 193 world leaders will adopt The Global Goals for Sustainable Development at the United Nations in New York. The goals are a series of ambitious targets to end extreme poverty and tackle climate change for everyone by 2030.Project Everyone, founded by Richard Curtis, aims to share these global goals with 7 billion people in 7 days.
At a seminar hosted by SAWA - the Global Cinema Advertising Association, founding partners of Project Everyone , Richard Curtis and Sir John Hegarty will discuss the ‘First Ever Global Cinema Ad Campaign #WEHAVEAPLAN and the power of cinema in delivering social good. They will be joined by internationally renowned actors Freida Pinto and Chiwetel Ejiofor who will share their experiences of how cinema can create waves for social change. The conversation will be chaired by British journalist and TV presenter Mariella Frostrup.
Richard Curtis said, “2015 is an incredibly important year for everyone. All 193 world leaders are coming together to set out the new Global Goals - a “to do list” for the people and the planet, to end extreme poverty, to fight injustice and inequality and to defeat the threats of climate change. Project Everyone has a big vision for getting the plan to everyone in the world - and that big vision needs a big screen.”
Sir John Hegarty added, “Getting such an important message out around the world is a difficult brief and so global cinema is the perfect medium. I have had a life-long love of cinema and I have always believed that a big idea needs a big screen."
The seminar will take place during Cannes Lions on Wednesday 24 June, from 10:00-10:45, in the Grand Audi of the Palais des Festivals. SAWA’s General Manager, Cheryl Wannell said, “We are excited by the hype that these icons will bring to the Seminar which will see them announce the first ever “Global Cinema Ad Campaign” that from September 2015 SAWA will be facilitating through its Cinema advertising company members’ countries.”
Cannes Lions takes place from 21-27 June in Cannes, France. Further information on the full content programme, networking events and how to join 13,000 global industry members can all be found at www.canneslions.com.