-Forward Thinking Leaders -

The SA Leader Magazine

Digital September 2015 Cover

In the September issue

How to recruit through Social Media

Uber yourself before you get Kodaked

POPI and Medical Practices

Leading and staying focus


Marketing Articles

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Living Brands: How to avoid Marketing's 'Thud Factor'

Living Brands: How to avoid Marketing's 'Thud Factor'

Sadly, for many organisations, marketing is the job of the marketing department.... Read more

Integrated Communications Strategy key to reaching digital savvy…

Integrated Communications Strategy key to reaching digital savvy SA Consumers

Elian Wiener, CEO of Epic MSLGROUP, writes about the importance of SA Businesses... Read more

Expect bigger, angrier consumer backlash, says service fundi

Expect bigger, angrier consumer backlash, says service fundi

South Africa’s Great Consumer Backlash has only just begun and can be expected t... Read more

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Record Entries into Cannes Lions

Over 40,000 submitted across the Festival


Cinemark, the local representatives of Cannes Lions and its affiliates, are passionate about both great film and advertising making this the perfect synergy to bring you the latest information from the world’s premier advertising festivals.


The Cannes Lions International Festival of Creativity, the world’s leading celebration of 37,426 Entries in Cannes Lions
Lions Health up 30% to 1,862
Lions Innovation Receives 845
creative excellence in communications, has today announced a record number of entries with 40,133 entries received across Cannes Lions (21-27 June), Lions Health (19-20 June) and Lions Innovation (25-26 June).


Philip Thomas, CEO, Lions Festivals, said that the level of entries showed an “industry that believes in the power of creativity as a driving force for business and for brands. The Lions are a proxy for great creativity, and it is exciting to see marketers globally pushing themselves and their agency partners to produce truly outstanding work, and having the confidence to bring it to Cannes Lions to compete on the world stage.”


Categories at Cannes Lions that have seen a notable increase are Creative Effectiveness which has doubled, Film (+8%), Branded Content & Entertainment (+18%) and Film Craft (+6%). “It’s particularly interesting to see such significant rises in these categories,” Thomas continued. “Creative Effectiveness has doubled, adding yet more evidence for creativity as a business driver, while categories like Film, Film Craft and Branded Content & Entertainment show how important these tools are for telling stories.”


“Two areas that have seen a decline are the Press and Outdoor categories. Although it does look as if the well-documented challenges of these media could be behind this decrease, we should be wary of drawing hasty conclusions from just one year’s data. For instance, the Radio category has been decreasing for a number of years, but this year has bounced back to very nearly its highest-ever entry number,” added Thomas.


Glass Lion: The Lion for Change, the Festival’s new category to address issues of gender inequality or prejudice, has received 166 entries in its launch year. All proceeds will go to a charity that will be chosen from a shortlist of ten by Cannes Lions delegates during the Festival.


Lions Health, the global creative Festival for healthcare communications, has received 1,862 entries in its second year, a 30% increase. Festival Director, Louise Benson, attributes this to “a growing creative confidence in an industry that has to work within restrictive frameworks.” She continued that “there was clear evidence that people are determined to push through these boundaries to embrace the challenges, largely because of the hugely personal and palpable results that can be achieved.”


Lions Innovation, the new Festival which will see data, technology and creativity intersect, has received 226 entries into the Innovation category and 619 entries into Creative Data. Japan, the UK, USA and Germany are the stand-out countries in terms of numbers. Terry Savage, Chairman, Lions Festivals, commented that it was “a very strong start for the Festival and symbolic of the industry shifts which see data and technology being used as necessary creative tools.”

2015 Entries by Category
Branded Content & Entertainment Lions 1,394
Creative Data Lions 619
Creative Effectiveness Lions 160
Cyber Lions 3,738
Design Lions 2,409
Direct Lions 2,813
Film Lions 3,070
Film Craft Lions 2,205
Glass lion: The Lion for Change 166
Health & Wellness Lions 1,430
Innovation Lions 226
Media Lions 3,179
Mobile Lions 1,246
Outdoor Lions 5,037
Pharma Lions 432
PR Lions 1,969
Press lions 4,470
Product Design Lions 280
Promo & Activation Lions 3,196
Radio Lions 1,720
Titanium and Integrated Lions 374
TOTAL 40,133   


Judging of the 2015 awards takes place in Cannes, France, where 366 global jurors will meet to debate, discuss and vote on the entries before awarding the elusive Lion trophies. Further information on the Festivals and Awards, including the entry categories, jurors and content programmes can all be found at www.canneslions.com

Copyright © 2015 gdmc (Geoffrey Dean Marketing Corporation cc). All rights reserved. Material may not be published or reproduced in any form without prior written permission. Use of this site constitutes acceptance of our Terms & Conditions and Privacy Policy. External links are provided for reference purposes. SALeader.co.za is not responsible for the content of external Internet sites.

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