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The SA Leader Magazine

Digital September 2015 Cover

In the September issue

How to recruit through Social Media

Uber yourself before you get Kodaked

POPI and Medical Practices

Leading and staying focus


Marketing Articles

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C.R.M. Can Be Really Magical – When It…

C.R.M. Can Be Really Magical – When It Works

Are you doing everything in your power to ensure that you use your Customer Rela... Read more

Misconceptions about marketing “in Africa”

Misconceptions about marketing “in Africa”

With some of the fast-growing economies in the world on our doorstep and growth ... Read more

Emotional bond with customers crucial

Emotional bond with customers crucial

Stakeholders, more often than not, rely on the corporate reputation of a company... Read more

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Eight South African creatives take their expertise to the judging panel at Cannes Lions 2015

The Cannes Lions International Festival of Creativity 2015, taking place from 21st to 27th June, is an opportunity for South Africans to dazzle in more ways than one. Cinemark, the local representative for the Cannes Lions and its affiliates, is thrilled to announce that eight of South Africa’s home grown talented individuals will be travelling to Cannes to judge some of the most prestigious work in the industry.


The talented creative professionals that will take to the judging panel this year are: Jonathan Deeb, Graham Lang, Pepe Marais, Joanina Pastoll, Andy Rice, Tanya Shreuder, Liam Wielopolski and Justin Wright.


CINEMARK-LOGO web“The fact that so many individuals from South Africa were not only nominated but have been chosen to serve on the judging panel of one of the most important festivals in the creative industry is testament to our ever-expanding talent. As far as the industry is concerned, South Africa truly is a world-class country, competing with the best of them. This is evident in our consistently ranking as one of the top 20 most creative countries amidst about 97 countries who participate in Cannes annually,” says Cinemark’s Yvonne Diogo.


Jonathan Deeb

Ranked as the No.1 Executive Creative Director in South Africa by the Loeries awards, Jonathan Deeb was appointed Executive Creative Director of FCB Johannesburg in July 2013. His conviction is that iconic communication affects positive change and delivers results. Deeb began his career at The Jupiter Drawing Room, where he climbed from Intern to heading up some of SA’s biggest billing brands in four years.  


He joined Black River FC and then Havas, where he helped grow the agency by 60%. Drawn to the Agency’s portfolio of iconic international and South African brands, Deeb later joined FCB Johannesburg as ECD. Within months he’d helped land several large accounts and led, amongst others, a Coca-Cola commercial that ranked in the top 5% of all global Coca-Cola commercials of the last 20 years. It has been utilized in 90 countries. Deeb has brought home many awards locally and internationally, including 6 Cannes Lions for FCB, a Gold and a Clio, and 9 Loeries including a Grand Prix. Deeb is passionate about ushering brands to content that grabs consumers’ attention and entices them to engage. Jonathan will be judging the Press category at Cannes Lions.


Graham Lang

Graham Lang is the Chief Creative Officer at Y&R South Africa. He startded his career in Cape Town at the Jupiter Drawing Room. In 2003 he moved to London. After working for agencies such as Saatchi & Saatchi London and RKCR/Y&R, Graham returned to South Africa as CCO for Y&R SA where he is enjoying building upon the countries creative growth. Graham has won every majour industry award including 4 Film Lions. He will be judging the Film category at Cannes Lions 2015.


Pepe Marais

Chief Creative Officer and Senior Partner at Joe Public Group, Pepe Marais walked into the offices of Tholet Sievers & Associates in 1991 with a Graphic Design Diploma and a portfolio filled with puns and was employed on the spot. Seven years later he partnered with Gareth Leck to open their very own advertising agency, Joe Public. Today it is ranked the largest independent and fastest growing South African advertising agency and in 2014 it was named Agency of the Year at The Annual Adfocus Awards. In 2013 Pepe was selected by Financial Mail as Agency Leader of the Year. He is also the founder of the Joe Public CSR programme, One School at a Time, which aims to create an educational system that is a shining example to the world. He will be judging the Promo category at Cannes Lions.


Joanina Pastoll

Executive Creative Director at Lowe Johannesburg, Joanina Pastoll has won numerous local and international awards and has sat on the judging panels of both South African and international award ceremonies. She was recently the President of the Design jury for the London International Awards in 2014. Joanina believes in sound strategic thinking with strong conceptually relevant solutions executed in a highly aesthetic manner. It is no surprise then that she will be judging the Design category at Cannes 2015.


Andy Rice

Board Director and Chairman of Yellowwood Brand Architects, Andy Rice founded the company in 1997 – the first dedicated brand strategy consultancy in South Africa. Yellowwood became part of the TBWA Group in 2009 and is now recognised as the leader in its field in the Southern African region. Andy has been passionate about the linkage between creativity and commercial effectiveness throughout his career. As one of South Africa’s best-known branding and advertising experts, Andy will be judging the Creative Effectiveness category at Cannes Lions. 


Tanya Schreuder

Joint Managing Director of Vizeum South Africa, Tanya Schreuder, joined the Aegis network with business partner Richard Procter in 2007 in order to bring the Vizeum brand to South Africa. Since its launch in South Africa, it has won a number of awards locally. In the 2012 MOST awards, Tanya herself was voted Rising Star of the Year. She has also judged the Leorie Awards. With a passion for education, she co-wrote Chapter 4 in the AMASA textbook, guest lectures the AMASA course at AAA and helps to run the media course at Vega Cape Town. She will be judging the Media category at Cannes Lions.


Liam Wielopolski

Liam is responsible for maintaining the high creative bar at DDB in not only Johannesburg but the rest of Africa & the Middle East as well. Having cut his teeth on global brands such as Guinness, Land Rover, Virgin Atlantic Airways and P&G he’s more than ready to once again take on his favourite challenge of building a network of strong creative thinkers, producing great results with great creative work.


Both in his own right as an art director and as the lead of several creative departments over the last 20 years, Liam has collected an impressive array of international and local awards. In the little spare time he has, he likes to chase a little white ball with a big stick around beautifully manicured lawns. Liam will be judging the Radio category at Cannes Lions.


Justin Wright

Justin Wright is a Creative Director at TBWA\Hunt\Lascaris and for the past 17 years he has been pulling rabbits out of hats. He started his career in 1997 pulling smaller rabbits out of caps. He's looked after big clients who need a lot of…rabbits. Some of those furry pieces went on to be recognised at Cannes, Clios, One Show and D&AD as well as numerous local award shows. Justin will be judging the Direct category at Cannes Lions.


“Not only is South Africa a fore-runner at the Cannes Lions International Festivity of Creativity, the region has proved it can equally contribute to the Creative Effectiveness debate. Hence the appointment of Andy Rice to the jury. A well worth celebrating feat considering that in the category’s 4 years in existence, Andy Rice will be the first South African ever to secure a seat on the Creative Effectiveness jury! It is only when a region participates in a particular media category by submitting entries and winning Lions that the festival even considers a seat on the jury for that particular region,” explains Diogo.


Conglatulations to all the judges who will be sure to do South Africa proud. To the rest of the brand communications community locally, don’t miss out on an opportunity to rub shoulders with these local industry giants as well as the world’s greatest creative talent in Cannes. Deadline for entering work into the Cannes Lions Creative Festival is 27 March, so act fast. Delegate registration is also now open!


To enter the Cannes Lions International Festival of Creativity 2015 visit http://www.canneslions.com/cannes_lions/awards/how_to_enter/


To register as a delegate at the Cannes Lions International Festival of Creativity 2015 please visit http://www.canneslions.com/cannes_lions/plan_your_trip/choose_your_pass/

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