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‘Travel companion’ apps increase opportunity for impulse buys and experience management As the travel industry builds up to INDABA on May 11 to 14, tourism-dependent Africa should give mobile apps their serious consideration, as apps can help them capitalise on commercial opportunities more swiftly and build more lasting relationships. …
Mobility enjoys such acceptance in the market that many new enterprise applications are now built for mobile access first and for other devices only as additional channels. In addition, there is large-scale mobile re-engineering of enterprise applications taking place, says Wesley Lynch CEO of Realmdigital. In short, mobile is…
Africa is an increasingly mobile continent, making smart mobile application development one of the continent’s next big industries. The mobile application space is set to boom across Africa, as enterprises and developers lead the world in bringing to market unique mobile applications suited to a developing market. There…
Pay for goods and services online using M-Pesa
Consumers in Kenya and Tanzania can now use M-Pesa to pay for a range of online goods and services including airline tickets, says Robin Philip, marketing director for South African payment services provider PayGate. “There is very little e-commerce activity in many African countries,” says PayGate Philip. “But that’s not…
Mobile apps increase enterprise work force participation
Mobile apps already play an important role in enterprise content and application delivery strategies, partly because of the dominance of mobile formats on the computing landscape, and partly because of the proven success of apps with engaging audiences. But while enterprises have for some time applied this knowledge in their…
Making The Move To Mobile
What enterprises should know before launching large-scale mobile communications campaigns in 2013 With mobile penetration in South Africa already well over 100%, an increasing number of enterprises are turning to this medium as a means of communicating with their customer bases. Mobile communications tools like SMS represent an immediate,…
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