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To leverage the BYOD trend and protect the business, corporates need mobile device management software: The Bring Your Own Device (BYOD) phenomenon, which sees individuals bring their own mobile devices into the
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Employer branding: Who are you? And what do you stand for?

Employer branding: Who are you? And what do you stand for?

In today’s business environment, managers are increasingly challenged to achieve the best performance from their employees. Productivity is driven hard and is supposed to be underpinned by innovativeness and creativity, but many argue that this cannot be achieved in a productivity-driven environment. For some, the issue of employer branding seems…
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Internal Marketing Campaigns: Can You Put A Number To It?

Internal Marketing Campaigns: Can You Put A Number To It?

Can we create a measure for internal marketing campaigns? That’s the eternal question and it still remains pretty tricky. However, the evolution of the discipline and access to technology by employees has made measurement more possible, if not easier. Where measurement becomes tricksy is in separating out the variables that…
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