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Can an “innovation index” assist your company to innovate more consistently?: Innovation: an “over-used” word with little meaning in most companies? “Innovation” is a word heard very often in
Social media: an essential tool for internal communication: Social media is becoming more and more pervasive and has already been entrenched as a tool for
Who Moved the Cheese?: I was determined, when considering this insert, not to allow it to become another one of those
How to Prepare an Integrated Report: Like financial statements, an integrated report is the result of certain activities that have taken place within
Recordings: the contact centre security hole: The management and security of contact centre recordings tends to be sorely neglected, says Karl Reed, Chief
Winning at social media is a team effort: As the evolution of social media marches on and more companies adopt it as a mainstream business
Why business to customer communication is broken – and how to fix it: As a customer, do you know how many business relationships you have? Listing them can be an
To leverage the BYOD trend and protect the business, corporates need mobile device management software: The Bring Your Own Device (BYOD) phenomenon, which sees individuals bring their own mobile devices into the
Mobility broadens channels for travel operators and agencies: ‘Travel companion’ apps increase opportunity for impulse buys and experience management As the travel industry builds up to
Headshots a Head and Shoulders above Ordinary: Your corporate profile pictures are the persona that you, and your organisation, portray to the rest of
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Customer Experience

Customer Experience

As the marketplace becomes increasingly crowded with products and services, it is becoming tougher for companies to stand out amidst the noise and clutter. In the past, how you packaged your product or service was of paramount importance, along with the messaging around it. These elements are still critical, but…
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Still acting on instinct?

Still acting on instinct?

The value of business intelligence in contact centres   Opportunity costs and inefficiencies are the certain lot of contact centres that do not have an integrated, real-time interrogative view of customers and business flows, and cannot trace the link of these variables to sales, service and, ultimately, profitability. Unquestioned value…
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Overcoming the big customer service problems in small call centres

Overcoming the big customer service problems in small call centres

Many businesses and call centres have come to wrap their heads around the concept of hosted technology, where a provider offers the customer affordable, pay-per-use access to technology, along with ongoing support and service.Essentially, hosted Contact Centres are based on the Software as a Service (SaaS) business model and eliminate…
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How not to spam your customers with SMS marketing

How not to spam your customers with SMS marketing

All the characteristics that make SMS such a compelling marketing channel – its personal, mobile, always on, instantly responded to – can also result in SMS marketing backfiring badly if you mismanage it.
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World is going to hell in a handcart … and that’s good for smart business

World is going to hell in a handcart … and that’s good for smart business

Consumers who have never had it so bad are presenting service-led businesses with an unprecedented opportunity to stand out. Smart business simply has to offer respite from a perfect storm of rising prices, strikes, violence and failures of leadership.   The world is going to hell in a handcart. That’s…
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Win more business with SMS

Win more business with SMS

Did you know that every business has quick and easy access to a powerful communications channel that can reach almost all of its customers? Mobile marketing and specifically SMS is still one of the most effective ways that small companies can use to grow their businesses.   Here are some…
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Clinique is top-of-mind in the Johannesburg CBD

Clinique is top-of-mind in the Johannesburg CBD

Estee Lauder’s Clinique is generating a highly visible and impactful advertising campaign utilising Unlimited’s Fashion Media’s massive exterior billboards, at store level, to increase Clinique product sales via the Edgars store located in the Johannesburg... Read more

Marketing & Media News - April 19, 2013

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