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To leverage the BYOD trend and protect the business, corporates need mobile device management software: The Bring Your Own Device (BYOD) phenomenon, which sees individuals bring their own mobile devices into the
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Can an “innovation index” assist your company to innovate more consistently?
Innovation: an “over-used” word with little meaning in most companies? “Innovation” is a word heard very often in company corridors, yet it is the one thing practised least by most companies. I know of many companies that even have being “innovative” as one of their values, yet one would never…
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Headshots a Head and Shoulders above Ordinary
Your corporate profile pictures are the persona that you, and your organisation, portray to the rest of the world and once published, they live on in print or online domains forever, staring back at the reader and sending a message with every viewing. Marketing your brand and representing the perfect…
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I’m so hungry but I Couldn’t Eat a Horse
A company’s brand and reputation is its most valuable asset and consumers will more readily buy products from a company they trust and even pay more for it. Managing and protecting the brand and reputation of a company is an onerous task and a responsibility that falls within the gambit…
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Hebrew & English Coke Labels - Consistent Branding

SA businesses overlook customer experience at their peril

The world’s most valuable brands, such as Coca-Cola, Google, McDonalds and Apple, all have one thing in common - they recognise the crucial role of providing a consistent customer experience. As a result, South African businesses are being urged to follow suit and measure customer experience, as well as utilise…
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In honour of a logo

In honour of a logo

One of my favourite logos of all-time must be that attentive little Jack Russell pooch cognitively listening to a gramophone. A bit contrived? Difficult to reduce? Too detailed? Yes, yes... But you have to appreciate the exceptional idea behind this century old logo, that came to symbolise the transformation of…
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How global trends are impacting on South African shopping habits
The release of the 2012 Engager Survey, conducted by independent marketing strategy consultancy Yellowwood, identified several global trends in shopper behaviour that have also changed the way South Africans shop. Two of these are the increased trust that private labels enjoy and what this might mean to the brand managers…
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