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Can an “innovation index” assist your company to innovate more consistently?: Innovation: an “over-used” word with little meaning in most companies? “Innovation” is a word heard very often in
Social media: an essential tool for internal communication: Social media is becoming more and more pervasive and has already been entrenched as a tool for
Who Moved the Cheese?: I was determined, when considering this insert, not to allow it to become another one of those
How to Prepare an Integrated Report: Like financial statements, an integrated report is the result of certain activities that have taken place within
Recordings: the contact centre security hole: The management and security of contact centre recordings tends to be sorely neglected, says Karl Reed, Chief
Winning at social media is a team effort: As the evolution of social media marches on and more companies adopt it as a mainstream business
Why business to customer communication is broken – and how to fix it: As a customer, do you know how many business relationships you have? Listing them can be an
To leverage the BYOD trend and protect the business, corporates need mobile device management software: The Bring Your Own Device (BYOD) phenomenon, which sees individuals bring their own mobile devices into the
Mobility broadens channels for travel operators and agencies: ‘Travel companion’ apps increase opportunity for impulse buys and experience management As the travel industry builds up to
Headshots a Head and Shoulders above Ordinary: Your corporate profile pictures are the persona that you, and your organisation, portray to the rest of
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Can an “innovation index” assist your company to innovate more consistently?

Can an “innovation index” assist your company to innovate more consistently?

Innovation: an “over-used” word with little meaning in most companies? “Innovation” is a word heard very often in company corridors, yet it is the one thing practised least by most companies. I know of many companies that even have being “innovative” as one of their values, yet one would never…
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Headshots a Head and Shoulders above Ordinary

Headshots a Head and Shoulders above Ordinary

Your corporate profile pictures are the persona that you, and your organisation, portray to the rest of the world and once published, they live on in print or online domains forever, staring back at the reader and sending a message with every viewing. Marketing your brand and representing the perfect…
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I’m so hungry but I Couldn’t Eat a Horse

I’m so hungry but I Couldn’t Eat a Horse

A company’s brand and reputation is its most valuable asset and consumers will more readily buy products from a company they trust and even pay more for it. Managing and protecting the brand and reputation of a company is an onerous task and a responsibility that falls within the gambit…
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Hebrew & English Coke Labels - Consistent Branding

SA businesses overlook customer experience at their peril

The world’s most valuable brands, such as Coca-Cola, Google, McDonalds and Apple, all have one thing in common - they recognise the crucial role of providing a consistent customer experience. As a result, South African businesses are being urged to follow suit and measure customer experience, as well as utilise…
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In honour of a logo

In honour of a logo

One of my favourite logos of all-time must be that attentive little Jack Russell pooch cognitively listening to a gramophone. A bit contrived? Difficult to reduce? Too detailed? Yes, yes... But you have to appreciate the exceptional idea behind this century old logo, that came to symbolise the transformation of…
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How global trends are impacting on South African shopping habits

How global trends are impacting on South African shopping habits

The release of the 2012 Engager Survey, conducted by independent marketing strategy consultancy Yellowwood, identified several global trends in shopper behaviour that have also changed the way South Africans shop. Two of these are the increased trust that private labels enjoy and what this might mean to the brand managers…
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Clinique is top-of-mind in the Johannesburg CBD

Clinique is top-of-mind in the Johannesburg CBD

Estee Lauder’s Clinique is generating a highly visible and impactful advertising campaign utilising Unlimited’s Fashion Media’s massive exterior billboards, at store level, to increase Clinique product sales via the Edgars store located in the Johannesburg... Read more

Marketing & Media News - April 19, 2013

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