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Can an “innovation index” assist your company to innovate more consistently?: Innovation: an “over-used” word with little meaning in most companies? “Innovation” is a word heard very often in
Social media: an essential tool for internal communication: Social media is becoming more and more pervasive and has already been entrenched as a tool for
Who Moved the Cheese?: I was determined, when considering this insert, not to allow it to become another one of those
How to Prepare an Integrated Report: Like financial statements, an integrated report is the result of certain activities that have taken place within
Recordings: the contact centre security hole: The management and security of contact centre recordings tends to be sorely neglected, says Karl Reed, Chief
Winning at social media is a team effort: As the evolution of social media marches on and more companies adopt it as a mainstream business
Why business to customer communication is broken – and how to fix it: As a customer, do you know how many business relationships you have? Listing them can be an
To leverage the BYOD trend and protect the business, corporates need mobile device management software: The Bring Your Own Device (BYOD) phenomenon, which sees individuals bring their own mobile devices into the
Mobility broadens channels for travel operators and agencies: ‘Travel companion’ apps increase opportunity for impulse buys and experience management As the travel industry builds up to
Headshots a Head and Shoulders above Ordinary: Your corporate profile pictures are the persona that you, and your organisation, portray to the rest of
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Better retail experiences lead to sustainable and profitable growth

Better retail experiences lead to sustainable and profitable growth

There is a tendency in today’s highly competitive market for businesses to look for growth by adding new products to their mix, adding more stores to their network or by spending more money on advertising campaigns. The trouble is that these efforts are relatively "easy" to execute and are often…
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The potential impact of PR on sales volumes

The potential impact of PR on sales volumes

When seeking marketing platforms that will effectively and directly translate into an increase in sales, PR is not generally the tool that springs to mind. MD at Livewired Public Relations, Lucinda Boddy, challenges this notion, pointing out that PR deals with brand reputations and builds trust, which interestingly, has a…
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Think outside the credit card box to increase e-commerce sales

Think outside the credit card box to increase e-commerce sales

E-commerce sites and online retailers can increase their sales by offering a selection of payment methods appropriate to their target markets, according to Robin Philip of payment services provider PayGate.
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How shopping centres can remain relevant in 2013

How shopping centres can remain relevant in 2013

Once the recession started to recede, many struggling shopping centres expected consumer spending to pick up. This didn’t happen - instead, a new shopping context has emerged in SA with many recessionary shopping patterns having become habitual. In 2012, Yellowwood Future Architects identified several key trends in shopper behaviour: A…
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The presentation trap

The presentation trap

Is that presentation really necessary? Most salespeople are eager to give presentations believing it to be the best way to close the deal. The chance to give a presentation is just that – the chance to tell customers all about the benefits of your product or service so that they…
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6 BIG Sales Blunders Salespeople Make

6 BIG Sales Blunders Salespeople Make

Blunder 1:  They don't know the customer's industry  Salespeople believe their product offering is valuable to all companies across the board. They end up irritating the buyer because he/she hasn't got the time to give a free education to a disorganized salesperson. Problem: They don't research or prepare before seeing…
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Clinique is top-of-mind in the Johannesburg CBD

Clinique is top-of-mind in the Johannesburg CBD

Estee Lauder’s Clinique is generating a highly visible and impactful advertising campaign utilising Unlimited’s Fashion Media’s massive exterior billboards, at store level, to increase Clinique product sales via the Edgars store located in the Johannesburg... Read more

Marketing & Media News - April 19, 2013

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