Register
To leverage the BYOD trend and protect the business, corporates need mobile device management software: The Bring Your Own Device (BYOD) phenomenon, which sees individuals bring their own mobile devices into the
A+ A A-
Better retail experiences lead to sustainable and profitable growth

Better retail experiences lead to sustainable and profitable growth

There is a tendency in today’s highly competitive market for businesses to look for growth by adding new products to their mix, adding more stores to their network or by spending more money on advertising campaigns. The trouble is that these efforts are relatively "easy" to execute and are often…
Read more...
The potential impact of PR on sales volumes
When seeking marketing platforms that will effectively and directly translate into an increase in sales, PR is not generally the tool that springs to mind. MD at Livewired Public Relations, Lucinda Boddy, challenges this notion, pointing out that PR deals with brand reputations and builds trust, which interestingly, has a…
Read more...
Think outside the credit card box to increase e-commerce sales

Think outside the credit card box to increase e-commerce sales

E-commerce sites and online retailers can increase their sales by offering a selection of payment methods appropriate to their target markets, according to Robin Philip of payment services provider PayGate.
Read more...
How shopping centres can remain relevant in 2013

How shopping centres can remain relevant in 2013

Once the recession started to recede, many struggling shopping centres expected consumer spending to pick up. This didn’t happen - instead, a new shopping context has emerged in SA with many recessionary shopping patterns having become habitual. In 2012, Yellowwood Future Architects identified several key trends in shopper behaviour: A…
Read more...
The presentation trap
Is that presentation really necessary? Most salespeople are eager to give presentations believing it to be the best way to close the deal. The chance to give a presentation is just that – the chance to tell customers all about the benefits of your product or service so that they…
Read more...
6 BIG Sales Blunders Salespeople Make
Blunder 1:  They don't know the customer's industry  Salespeople believe their product offering is valuable to all companies across the board. They end up irritating the buyer because he/she hasn't got the time to give a free education to a disorganized salesperson. Problem: They don't research or prepare before seeing…
Read more...

Advertise

Sections

Copyright © 2013 gdmc (Geoffrey Dean Marketing Corporation cc). All rights reserved. Material may not be published or reproduced in any form without prior written permission. Use of this site constitutes acceptance of our Terms & Conditions and Privacy Policy. External links are provided for reference purposes. SALeader.co.za is not responsible for the content of external Internet sites.

Login or Register

Register