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To leverage the BYOD trend and protect the business, corporates need mobile device management software: The Bring Your Own Device (BYOD) phenomenon, which sees individuals bring their own mobile devices into the
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Gordon Patterson clarifies the role of media strategists and planners for PDMSA
Gordon Patterson, the Group Managing Director of The Starcom MediaVest Group and Chairman of VivaKi South Africa, was recently asked by Print & Digital Media South Africa (PDMSA) to clarify the role of media strategists and planners in the placing of advertisements. Representing the AMF, he presented his views at…
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The Highs and Lows of the ABC’s

The Highs and Lows of the ABC’s

Gordon Patterson, Group MD of the Starcom MediaVest Group (SMG) and Vice Chair of the ABC’s takes a look at the health of the print industry.     Times remain tough in the print industry. Current GDP projections indicate that we will achieve a 2.5% GDP growth albeit that CPI…
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How local knowledge keeps Junk Mail ahead in the classifieds market

How local knowledge keeps Junk Mail ahead in the classifieds market

South Africa's media dynamics are unlike those anywhere else – and it's this knowledge of the local market that has enabled the Junk Mail stable to stay ahead of its online and print competitors.While Junk Mail's future is online, there is still a huge and lucrative market for print publications…
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