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Can an “innovation index” assist your company to innovate more consistently?: Innovation: an “over-used” word with little meaning in most companies? “Innovation” is a word heard very often in
Social media: an essential tool for internal communication: Social media is becoming more and more pervasive and has already been entrenched as a tool for
Who Moved the Cheese?: I was determined, when considering this insert, not to allow it to become another one of those
How to Prepare an Integrated Report: Like financial statements, an integrated report is the result of certain activities that have taken place within
Recordings: the contact centre security hole: The management and security of contact centre recordings tends to be sorely neglected, says Karl Reed, Chief
Winning at social media is a team effort: As the evolution of social media marches on and more companies adopt it as a mainstream business
Why business to customer communication is broken – and how to fix it: As a customer, do you know how many business relationships you have? Listing them can be an
To leverage the BYOD trend and protect the business, corporates need mobile device management software: The Bring Your Own Device (BYOD) phenomenon, which sees individuals bring their own mobile devices into the
Mobility broadens channels for travel operators and agencies: ‘Travel companion’ apps increase opportunity for impulse buys and experience management As the travel industry builds up to
Headshots a Head and Shoulders above Ordinary: Your corporate profile pictures are the persona that you, and your organisation, portray to the rest of
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Gordon Patterson clarifies the role of media strategists and planners for PDMSA

Gordon Patterson clarifies the role of media strategists and planners for PDMSA

Gordon Patterson, the Group Managing Director of The Starcom MediaVest Group and Chairman of VivaKi South Africa, was recently asked by Print & Digital Media South Africa (PDMSA) to clarify the role of media strategists and planners in the placing of advertisements. Representing the AMF, he presented his views at…
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The Highs and Lows of the ABC’s

The Highs and Lows of the ABC’s

Gordon Patterson, Group MD of the Starcom MediaVest Group (SMG) and Vice Chair of the ABC’s takes a look at the health of the print industry.     Times remain tough in the print industry. Current GDP projections indicate that we will achieve a 2.5% GDP growth albeit that CPI…
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How local knowledge keeps Junk Mail ahead in the classifieds market

How local knowledge keeps Junk Mail ahead in the classifieds market

South Africa's media dynamics are unlike those anywhere else – and it's this knowledge of the local market that has enabled the Junk Mail stable to stay ahead of its online and print competitors.While Junk Mail's future is online, there is still a huge and lucrative market for print publications…
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Clinique is top-of-mind in the Johannesburg CBD

Clinique is top-of-mind in the Johannesburg CBD

Estee Lauder’s Clinique is generating a highly visible and impactful advertising campaign utilising Unlimited’s Fashion Media’s massive exterior billboards, at store level, to increase Clinique product sales via the Edgars store located in the Johannesburg... Read more

Marketing & Media News - April 19, 2013

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