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Can an “innovation index” assist your company to innovate more consistently?: Innovation: an “over-used” word with little meaning in most companies? “Innovation” is a word heard very often in
Social media: an essential tool for internal communication: Social media is becoming more and more pervasive and has already been entrenched as a tool for
Who Moved the Cheese?: I was determined, when considering this insert, not to allow it to become another one of those
How to Prepare an Integrated Report: Like financial statements, an integrated report is the result of certain activities that have taken place within
Recordings: the contact centre security hole: The management and security of contact centre recordings tends to be sorely neglected, says Karl Reed, Chief
Winning at social media is a team effort: As the evolution of social media marches on and more companies adopt it as a mainstream business
Why business to customer communication is broken – and how to fix it: As a customer, do you know how many business relationships you have? Listing them can be an
To leverage the BYOD trend and protect the business, corporates need mobile device management software: The Bring Your Own Device (BYOD) phenomenon, which sees individuals bring their own mobile devices into the
Mobility broadens channels for travel operators and agencies: ‘Travel companion’ apps increase opportunity for impulse buys and experience management As the travel industry builds up to
Headshots a Head and Shoulders above Ordinary: Your corporate profile pictures are the persona that you, and your organisation, portray to the rest of
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10 lessons every business can learn from FNB

10 lessons every business can learn from FNB

Not every business has the budget or inclination to run a brand campaign. But there are some useful learnings for businesses of any size from the FNB You Can Help debacle. Whether or not you agree with the idea of big business wading into politics, it’s hard not to escape…
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Advertising is going places thanks to mobility

Advertising is going places thanks to mobility

It is widely acknowledged in the ICT industry that Africa has the second fastest growing mobile market globally. Industry analysts have predicted that the number of mobile phone users across the continent will soon reach nearly 800 million. In addition, the developer community continues to roll out apps for mobile…
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Experiential marketing – why it works

Experiential marketing – why it works

With ever-changing shopper trends Marketers have recognised the need to stay closer to the consumers and connect better with their shoppers in order to keep abreast. A closer look at consumer decisions identified that 68% of shoppers make decisions at shelf. Shoppers are more easily influenced by emotional stimuli in…
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Property24.com retro campaign banner

Property24 looks to the future with retro ad campaign

The world has come a long way since the 1980’s. VHS and cassette tapes have been replaced by Blu-Ray discs and online downloads, shoulder pads and neon clothing have given way to more demure hues, and previously arduous tasks have been rendered simple by the rapid evolution of the internet.…
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And the best day to advertise is...

And the best day to advertise is...

Why Sunday is not the right day for retail advertising.   Budgets are tight and limited. Marketers need to work them like a machine, constantly looking at efficiencies and effectiveness throughout the mix. Advertising is just one cog in the marketing function that needs to justify its investment.   With…
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10 Marketing Blunders to Avoid in 2013

10 Marketing Blunders to Avoid in 2013

Before you finalise your marketing strategy for 2013, consider whether you are guilty of these 10 Marketing Blunders: 1.  Failing to define your target market  If you are not specific about who you are marketing to, how will you know where to find them, what they are looking for, what…
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Clinique is top-of-mind in the Johannesburg CBD

Clinique is top-of-mind in the Johannesburg CBD

Estee Lauder’s Clinique is generating a highly visible and impactful advertising campaign utilising Unlimited’s Fashion Media’s massive exterior billboards, at store level, to increase Clinique product sales via the Edgars store located in the Johannesburg... Read more

Marketing & Media News - April 19, 2013

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