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To leverage the BYOD trend and protect the business, corporates need mobile device management software: The Bring Your Own Device (BYOD) phenomenon, which sees individuals bring their own mobile devices into the
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10 lessons every business can learn from FNB
Not every business has the budget or inclination to run a brand campaign. But there are some useful learnings for businesses of any size from the FNB You Can Help debacle. Whether or not you agree with the idea of big business wading into politics, it’s hard not to escape…
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Advertising is going places thanks to mobility

Advertising is going places thanks to mobility

It is widely acknowledged in the ICT industry that Africa has the second fastest growing mobile market globally. Industry analysts have predicted that the number of mobile phone users across the continent will soon reach nearly 800 million. In addition, the developer community continues to roll out apps for mobile…
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Experiential marketing – why it works

Experiential marketing – why it works

With ever-changing shopper trends Marketers have recognised the need to stay closer to the consumers and connect better with their shoppers in order to keep abreast. A closer look at consumer decisions identified that 68% of shoppers make decisions at shelf. Shoppers are more easily influenced by emotional stimuli in…
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Property24.com retro campaign banner
The world has come a long way since the 1980’s. VHS and cassette tapes have been replaced by Blu-Ray discs and online downloads, shoulder pads and neon clothing have given way to more demure hues, and previously arduous tasks have been rendered simple by the rapid evolution of the internet.…
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And the best day to advertise is...

And the best day to advertise is...

Why Sunday is not the right day for retail advertising.   Budgets are tight and limited. Marketers need to work them like a machine, constantly looking at efficiencies and effectiveness throughout the mix. Advertising is just one cog in the marketing function that needs to justify its investment.   With…
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10 Marketing Blunders to Avoid in 2013

10 Marketing Blunders to Avoid in 2013

Before you finalise your marketing strategy for 2013, consider whether you are guilty of these 10 Marketing Blunders: 1.  Failing to define your target market  If you are not specific about who you are marketing to, how will you know where to find them, what they are looking for, what…
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