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To leverage the BYOD trend and protect the business, corporates need mobile device management software: The Bring Your Own Device (BYOD) phenomenon, which sees individuals bring their own mobile devices into the
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Why business to customer communication is broken – and how to fix it
As a customer, do you know how many business relationships you have? Listing them can be an interesting exercise: The phone company, the supermarket, the doctor, the dentist, the garage, the bank, the gym, the place you buy your lunch… almost everybody can rack up at least 20 of these…
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Winning at social media is a team effort
As the evolution of social media marches on and more companies adopt it as a mainstream business tool, it is becoming clear that social media can no longer only be relegated to the marketing department, but requires a cohesive approach if it is to be effective and impactful. As companies…
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Write for the eye as well as the mind
Writing well is important, but so is making it look easy to read. Huge chunks of unbroken text just looks too scary, too long and too much like hard work. Pay attention to format and appearance – because it’s likely more people will read what you’ve written: Give it a…
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Plain language – a legal requirement in South Africa
Since The Consumer Protection Act (CPA) came into full effect in April 2011, it’s now against the law to use difficult to understand language in financial and legal documents.   It means all product and service related information, such as websites, brochures and marketing material – must be understandable to ordinary…
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Create your own PR plan

Create your own PR plan

As PR professionals we are well aware of the world of opportunities that social media platforms have provided, hence the reason why we spend our time encouraging our clients to tweet, blog and post. We research their industries, seek opportunities to establish them as thought leaders and make sure we’re…
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A few of the languages spoken in Africa
As more and more companies line up to enter Africa, the world’s second most populous continent with a rising middle class of more than 300 million, companies with language localisation strategies will enjoy early-mover advantage.
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