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Can an “innovation index” assist your company to innovate more consistently?: Innovation: an “over-used” word with little meaning in most companies? “Innovation” is a word heard very often in
Social media: an essential tool for internal communication: Social media is becoming more and more pervasive and has already been entrenched as a tool for
Who Moved the Cheese?: I was determined, when considering this insert, not to allow it to become another one of those
How to Prepare an Integrated Report: Like financial statements, an integrated report is the result of certain activities that have taken place within
Recordings: the contact centre security hole: The management and security of contact centre recordings tends to be sorely neglected, says Karl Reed, Chief
Winning at social media is a team effort: As the evolution of social media marches on and more companies adopt it as a mainstream business
Why business to customer communication is broken – and how to fix it: As a customer, do you know how many business relationships you have? Listing them can be an
To leverage the BYOD trend and protect the business, corporates need mobile device management software: The Bring Your Own Device (BYOD) phenomenon, which sees individuals bring their own mobile devices into the
Mobility broadens channels for travel operators and agencies: ‘Travel companion’ apps increase opportunity for impulse buys and experience management As the travel industry builds up to
Headshots a Head and Shoulders above Ordinary: Your corporate profile pictures are the persona that you, and your organisation, portray to the rest of
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Why business to customer communication is broken – and how to fix it

Why business to customer communication is broken – and how to fix it

As a customer, do you know how many business relationships you have? Listing them can be an interesting exercise: The phone company, the supermarket, the doctor, the dentist, the garage, the bank, the gym, the place you buy your lunch… almost everybody can rack up at least 20 of these…
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Winning at social media is a team effort

Winning at social media is a team effort

As the evolution of social media marches on and more companies adopt it as a mainstream business tool, it is becoming clear that social media can no longer only be relegated to the marketing department, but requires a cohesive approach if it is to be effective and impactful. As companies…
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Write for the eye as well as the mind

Write for the eye as well as the mind

Writing well is important, but so is making it look easy to read. Huge chunks of unbroken text just looks too scary, too long and too much like hard work. Pay attention to format and appearance – because it’s likely more people will read what you’ve written: Give it a…
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Plain language – a legal requirement in South Africa

Plain language – a legal requirement in South Africa

Since The Consumer Protection Act (CPA) came into full effect in April 2011, it’s now against the law to use difficult to understand language in financial and legal documents.   It means all product and service related information, such as websites, brochures and marketing material – must be understandable to ordinary…
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Create your own PR plan

Create your own PR plan

As PR professionals we are well aware of the world of opportunities that social media platforms have provided, hence the reason why we spend our time encouraging our clients to tweet, blog and post. We research their industries, seek opportunities to establish them as thought leaders and make sure we’re…
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A few of the languages spoken in Africa

The real Africa is not English, nor French, nor Portuguese

As more and more companies line up to enter Africa, the world’s second most populous continent with a rising middle class of more than 300 million, companies with language localisation strategies will enjoy early-mover advantage.
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Clinique is top-of-mind in the Johannesburg CBD

Clinique is top-of-mind in the Johannesburg CBD

Estee Lauder’s Clinique is generating a highly visible and impactful advertising campaign utilising Unlimited’s Fashion Media’s massive exterior billboards, at store level, to increase Clinique product sales via the Edgars store located in the Johannesburg... Read more

Marketing & Media News - April 19, 2013

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